Strategic, entrepreneurial-minded Sales & Marketing leader with a proven track record of driving revenue growth, building go-to-market infrastructure, and leading cross-functional teams across healthcare technology, SaaS, and professional services. Adept at bridging the gap between marketing, sales, and technology — from architecting enterprise CRM ecosystems and AI-powered automation workflows to generating $11M in direct revenue and $45M in pipeline through data-driven marketing strategy. Experienced working with Fortune 100 organizations in complex, multi-stakeholder environments. Known for a lead-by-example management style, a relentless problem-solving orientation, and the ability to build scalable systems from the ground up. Fluent in modern AI tools and platforms, integrating them into daily workflows to accelerate output and competitive advantage.
Led enterprise-wide Salesforce ecosystem implementation across three business units — marketing, customer success, and sales — transforming disconnected operations into a unified revenue engine. Architected and deployed a full conference marketing playbook and oversaw the rebuild of a new company website. Drove marketing strategy for new business development while managing cross-functional contractors and aligning enterprise leadership on reporting infrastructure.
Served as the bridge between AI engineering and sales functions, championing sales enablement and spearheading the transition of revenue and marketing operations as part of a lean two-person team. Developed and executed marketing strategy for new business acquisition and managed full revenue operations infrastructure.
Joined to build a net-new business development division within IQVIA's Healthcare Technology group. Managed the full client lifecycle — from prospecting through expansion — and developed relationships with national insurance carriers and technology vendors. Division was sunset during COVID-19 prior to formal quota activation.
Entered as Sales & Marketing Manager and quickly expanded scope to build the company's entire marketing infrastructure from zero. Served simultaneously as a project manager on employer PBM RFP engagements, working with C-suite stakeholders at some of the largest self-insured employers in the country.
Founded and scaled a multi-state marketing and sales consultancy focused on brand development, customer segmentation, and digital marketing strategy. Built and managed a W2 sales team of five across multiple states, targeting diverse business segments.
Built a premier guided fly fishing company from the ground up, growing from a startup to a multi-location operation with nearly 40 W2 employees across two physical locations and guides operating across three states and internationally. Managed full P&L, marketing, sales, operations, and team leadership.